{"id":199940003,"date":"2020-05-13T12:14:08","date_gmt":"2020-05-13T10:14:08","guid":{"rendered":"https:\/\/www.shellrent.com\/blog\/?p=199940003"},"modified":"2021-11-03T12:46:21","modified_gmt":"2021-11-03T11:46:21","slug":"le-5-best-practice-da-seguire-per-un-e-commerce-di-successo","status":"publish","type":"post","link":"https:\/\/www.shellrent.com\/blog\/le-5-best-practice-da-seguire-per-un-e-commerce-di-successo\/","title":{"rendered":"Le 5 best practice da seguire per un e-commerce di successo"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-323 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0); background-position: center center; background-repeat: no-repeat; padding: 0px;\">\n<div class=\"fusion-builder-row fusion-row \">\n<div class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-421 fusion-one-full fusion-column-first fusion-column-last 1_1\" style=\"margin-top: 0px; margin-bottom: 20px; width: 100%;\">\n<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px; background-position: left top; background-repeat: no-repeat; -webkit-background-size: cover; -moz-background-size: cover; -o-background-size: cover; background-size: cover;\" data-bg-url=\"\">\n<div class=\"fusion-text\">\n<p>Le piattaforme e-commerce sono in continua e rapida ascesa in tutto il mondo: cosa c\u2019\u00e8 di pi\u00f9 facile di acquistare online i prodotti che stai cercando?<\/p>\n<p>Secondo <a href=\"https:\/\/www.nielsen.com\/it\/it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nielsen<\/a>, entro il 2022, le vendite globali effettuate tramite e-commerce per i beni di largo consumo (FMCG) diventeranno un\u2019opportunit\u00e0 dal valore di&nbsp;400 miliardi di dollari. O ancora, secondo <a href=\"https:\/\/www.nasdaq.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nasdaq<\/a>, entro l&#8217;anno 2040, il commercio elettronico faciliter\u00e0 fino al 95% degli acquisti.<\/p>\n<p>Se vuoi raggiungere in modo efficace il tuo pubblico di riferimento e aumentare le vendite, devi innanzitutto <strong>rendere il tuo sito a prova di user experience<\/strong>.<\/p>\n<p>Come? Ecco le <strong>5 best practice da seguire per un e-commerce di successo<\/strong>: attira visitatori e inizia a generare vendite!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-324 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-324 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-324 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #333333;}.fusion-fullwidth.fusion-builder-row-324 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-324 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-324 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #333333;}.fusion-fullwidth.fusion-builder-row-324 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-324 .fusion-filters .fusion-filter.fusion-active a {border-color: #333333;}.fusion-fullwidth.fusion-builder-row-324 .pagination .current {border-color: #333333; background-color: #333333;}.fusion-fullwidth.fusion-builder-row-324 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-324 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-324 .fusion-popover, .fusion-fullwidth.fusion-builder-row-324 .tooltip-shortcode {color: #333333;}#main .fusion-fullwidth.fusion-builder-row-324 .post .blog-shortcode-post-title a:hover {color: #333333;}<\/style>\n<div id=\"ssl\" class=\"fusion-fullwidth fullwidth-box fusion-builder-row-325 margine-superiore nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0); background-position: center center; background-repeat: no-repeat; padding: 0px;\">\n<div class=\"fusion-builder-row fusion-row \">\n<div class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-423 fusion-one-full fusion-column-first fusion-column-last 1_1\" style=\"margin-top: 0px; margin-bottom: 20px; width: 100%;\">\n<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px; background-position: left top; background-repeat: no-repeat; -webkit-background-size: cover; -moz-background-size: cover; -o-background-size: cover; background-size: cover;\" data-bg-url=\"\">\n<div class=\"fusion-text\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice dei contenuti:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dffce794815\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #282828;color:#282828\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #282828;color:#282828\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dffce794815\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shellrent.com\/blog\/le-5-best-practice-da-seguire-per-un-e-commerce-di-successo\/#1_Proteggi_il_tuo_e-commerce_con_un_certificato_SSL\" >1. Proteggi il tuo e-commerce con un certificato SSL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shellrent.com\/blog\/le-5-best-practice-da-seguire-per-un-e-commerce-di-successo\/#2_Cura_la_grafica_e_inserisci_belle_foto_dei_tuoi_prodotti\" >2. Cura la grafica e inserisci belle foto dei tuoi prodotti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shellrent.com\/blog\/le-5-best-practice-da-seguire-per-un-e-commerce-di-successo\/#3_Includi_Call-To-Action_CTA_accattivanti\" >3. Includi Call-To-Action (CTA) accattivanti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shellrent.com\/blog\/le-5-best-practice-da-seguire-per-un-e-commerce-di-successo\/#4_Ottimizza_il_tuo_sito_per_il_mobile\" >4. Ottimizza il tuo sito per il mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shellrent.com\/blog\/le-5-best-practice-da-seguire-per-un-e-commerce-di-successo\/#5_Offri_sconti_e_promozioni\" >5. Offri sconti e promozioni<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Proteggi_il_tuo_e-commerce_con_un_certificato_SSL\"><\/span><strong>1. <a name=\"ssl\"><\/a>Proteggi il tuo e-commerce con un certificato SSL<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"fusion-text\">\n<p>Il certificato SSL \u00e8 la soluzione ideale quando si ha a che fare con i dati sensibili degli utenti e i pagamenti online, come nel caso di un e-commerce. \u00c8 un <strong>protocollo di cifratura che garantisce la protezione client-server dei dati <\/strong>e delle informazioni trasmesse su un dominio o su un hosting\/server.<\/p>\n<p>Se il tuo sito risulta non sicuro, oltre ad essere penalizzato da Google, verr\u00e0 evitato anche dai visitatori che non si sentiranno sicuri ad inserire i loro dati per il timore che vengano rubati.<\/p>\n<p>Come verificare che la piattaforma abbia una connessione sicura? Basta controllare che ci sia il <strong>lucchetto di fianco all\u2019URL<\/strong>. Inoltre \u00e8 importante utilizzare piattaforme di pagamento sicure come PayPal, ApplePay e offrire delle alternative al pagamento tramite carta di credito.<\/p>\n<p>Leggi l\u2019articolo <strong><em><a href=\"https:\/\/www.shellrent.com\/blog\/certificato-ssl-perche-serve-e-che-attacchi-previene\/\" target=\"_blank\" rel=\"noopener noreferrer\">Certificato SSL: perch\u00e9 serve e che attacchi previene<\/a><\/em><\/strong>.<\/p>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-325 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-325 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-325 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #333333;}.fusion-fullwidth.fusion-builder-row-325 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-325 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-325 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #333333;}.fusion-fullwidth.fusion-builder-row-325 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-325 .fusion-filters .fusion-filter.fusion-active a {border-color: #333333;}.fusion-fullwidth.fusion-builder-row-325 .pagination .current {border-color: #333333; background-color: #333333;}.fusion-fullwidth.fusion-builder-row-325 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-325 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-325 .fusion-popover, .fusion-fullwidth.fusion-builder-row-325 .tooltip-shortcode {color: #333333;}#main .fusion-fullwidth.fusion-builder-row-325 .post .blog-shortcode-post-title a:hover {color: #333333;}<\/style>\n<div id=\"grafica\" class=\"fusion-fullwidth fullwidth-box fusion-builder-row-326 margine-superiore nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0); background-position: center center; background-repeat: no-repeat; padding: 0px;\">\n<div class=\"fusion-builder-row fusion-row \">\n<div class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-424 fusion-one-full fusion-column-first fusion-column-last 1_1\" style=\"margin-top: 0px; margin-bottom: 20px; width: 100%;\">\n<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px; background-position: left top; background-repeat: no-repeat; -webkit-background-size: cover; -moz-background-size: cover; -o-background-size: cover; background-size: cover;\" data-bg-url=\"\">\n<div class=\"fusion-text\">\n<h2><span class=\"ez-toc-section\" id=\"2_Cura_la_grafica_e_inserisci_belle_foto_dei_tuoi_prodotti\"><\/span><strong><a name=\"grafica\"><\/a>2. Cura la grafica e inserisci belle foto dei tuoi prodotti<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"fusion-text\">\n<p>Anche l\u2019occhio vuole la sua parte: i prezzi convenienti attirano visitatori ma delle belle immagini rappresentative dei prodotti sono un ottimo incentivo! <strong>Mostra ai potenziali clienti come sono i tuoi prodotti e fai capire il loro valore e autenticit\u00e0<\/strong>.<\/p>\n<p>La parte visiva assume sempre maggiore importanza: pensa a quanti effettuano un reso perch\u00e9 il prodotto non assomiglia alla foto nel sito web o a quanti condividono i loro acquisti sui canali social dandoti maggiore visibilit\u00e0.<\/p>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-326 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-326 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-326 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #333333;}.fusion-fullwidth.fusion-builder-row-326 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-326 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-326 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #333333;}.fusion-fullwidth.fusion-builder-row-326 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-326 .fusion-filters .fusion-filter.fusion-active a {border-color: #333333;}.fusion-fullwidth.fusion-builder-row-326 .pagination .current {border-color: #333333; background-color: #333333;}.fusion-fullwidth.fusion-builder-row-326 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-326 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-326 .fusion-popover, .fusion-fullwidth.fusion-builder-row-326 .tooltip-shortcode {color: #333333;}#main .fusion-fullwidth.fusion-builder-row-326 .post .blog-shortcode-post-title a:hover {color: #333333;}<\/style>\n<div id=\"cta\" class=\"fusion-fullwidth fullwidth-box fusion-builder-row-327 margine-superiore nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0); background-position: center center; background-repeat: no-repeat; padding: 0px;\">\n<div class=\"fusion-builder-row fusion-row \">\n<div class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-425 fusion-one-full fusion-column-first fusion-column-last 1_1\" style=\"margin-top: 0px; margin-bottom: 20px; width: 100%;\">\n<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px; background-position: left top; background-repeat: no-repeat; -webkit-background-size: cover; -moz-background-size: cover; -o-background-size: cover; background-size: cover;\" data-bg-url=\"\">\n<div class=\"fusion-text\">\n<h2><span class=\"ez-toc-section\" id=\"3_Includi_Call-To-Action_CTA_accattivanti\"><\/span><strong><a name=\"cta\"><\/a>3. Includi Call-To-Action (CTA) accattivanti<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"fusion-text\">\n<p>Le Call-To-Action sono un elemento essenziale all\u2019interno di un sito web perch\u00e9 permettono di <strong>catturare l\u2019attenzione dell\u2019utente invitandolo a compiere una determinata azione<\/strong>. Ottimizza il copy della CTA e scegli un colore che attragga gli occhi, come l\u2019arancione.<\/p>\n<p>Questo, ad esempio, \u00e8 il nostro banner in <a href=\"https:\/\/www.shellrent.com\" target=\"_blank\" rel=\"noopener noreferrer\">homepage<\/a>.<\/p>\n<\/div>\n<div class=\"imageframe-align-center\"><span class=\"fusion-imageframe imageframe-none imageframe-111 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-40004\" title=\"banner homepage shellrent\" src=\"https:\/\/www.shellrent.com\/wp-content\/uploads\/banner-homepage-shellrent-600x205.png\" sizes=\"(max-width: 800px) 100vw, 1200px\" srcset=\"https:\/\/www.shellrent.com\/wp-content\/uploads\/banner-homepage-shellrent-200x68.png 200w, https:\/\/www.shellrent.com\/wp-content\/uploads\/banner-homepage-shellrent-400x137.png 400w, https:\/\/www.shellrent.com\/wp-content\/uploads\/banner-homepage-shellrent-600x205.png 600w, https:\/\/www.shellrent.com\/wp-content\/uploads\/banner-homepage-shellrent-800x274.png 800w, https:\/\/www.shellrent.com\/wp-content\/uploads\/banner-homepage-shellrent-1200x411.png 1200w, https:\/\/www.shellrent.com\/wp-content\/uploads\/banner-homepage-shellrent.png 1631w\" alt=\"come ottimizzare il banner homepage esempio shellrent\" width=\"600\" height=\"205\"><\/span><\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-327 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-327 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-327 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #333333;}.fusion-fullwidth.fusion-builder-row-327 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-327 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-327 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #333333;}.fusion-fullwidth.fusion-builder-row-327 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-327 .fusion-filters .fusion-filter.fusion-active a {border-color: #333333;}.fusion-fullwidth.fusion-builder-row-327 .pagination .current {border-color: #333333; background-color: #333333;}.fusion-fullwidth.fusion-builder-row-327 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-327 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-327 .fusion-popover, .fusion-fullwidth.fusion-builder-row-327 .tooltip-shortcode {color: #333333;}#main .fusion-fullwidth.fusion-builder-row-327 .post .blog-shortcode-post-title a:hover {color: #333333;}<\/style>\n<div id=\"mobile\" class=\"fusion-fullwidth fullwidth-box fusion-builder-row-328 margine-superiore nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0); background-position: center center; background-repeat: no-repeat; padding: 0px;\">\n<div class=\"fusion-builder-row fusion-row \">\n<div class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-426 fusion-one-full fusion-column-first fusion-column-last 1_1\" style=\"margin-top: 0px; margin-bottom: 20px; width: 100%;\">\n<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px; background-position: left top; background-repeat: no-repeat; -webkit-background-size: cover; -moz-background-size: cover; -o-background-size: cover; background-size: cover;\" data-bg-url=\"\">\n<div class=\"fusion-text\">\n<h2><span class=\"ez-toc-section\" id=\"4_Ottimizza_il_tuo_sito_per_il_mobile\"><\/span><strong><a name=\"mobile\"><\/a>4. Ottimizza il tuo sito per il mobile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"fusion-text\">\n<p>Con la crescente digitalizzazione sono sempre di pi\u00f9 le persone che utilizzano il loro <strong>smartphone come passepartout<\/strong>, anche negli acquisti online: immediatezza e semplicit\u00e0 sono le parole chiave del mondo mobile.<\/p>\n<p>Per catturare maggiori clienti e vendite \u00e8 importante che il tuo e-commerce sia ottimizzato prima per la ricerca da mobile e poi per le fasi di vendita.<\/p>\n<p>Come?<\/p>\n<ul>\n<li><strong>Utilizza un template mobile responsive<\/strong>: la scelta del template ideale \u00e8 alla base di un e-commerce funzionante, specialmente da mobile. Se il template \u00e8 mobile responsive, si adatter\u00e0 automaticamente sia al desktop che allo smartphone, ottimizzando la user experience degli utenti.<\/li>\n<li><strong>Controlla la velocit\u00e0 di caricamento del sito<\/strong>: gli utenti sono impazienti, specialmente da mobile, e si aspettano che la pagina si carichi in meno di 2 secondi. Testa la velocit\u00e0 del tuo sito sia da desktop che da mobile per evitare che gli utenti escano dal tuo sito insoddisfatti (bounce rate).<\/li>\n<li><strong>Semplifica il processo di pagamento<\/strong>: includi numerose opzioni di pagamento tra cui l\u2019utente pu\u00f2 scegliere e snellisci la procedura di pagamento.<\/li>\n<\/ul>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-328 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-328 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-328 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #333333;}.fusion-fullwidth.fusion-builder-row-328 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-328 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-328 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #333333;}.fusion-fullwidth.fusion-builder-row-328 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-328 .fusion-filters .fusion-filter.fusion-active a {border-color: #333333;}.fusion-fullwidth.fusion-builder-row-328 .pagination .current {border-color: #333333; background-color: #333333;}.fusion-fullwidth.fusion-builder-row-328 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-328 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-328 .fusion-popover, .fusion-fullwidth.fusion-builder-row-328 .tooltip-shortcode {color: #333333;}#main .fusion-fullwidth.fusion-builder-row-328 .post .blog-shortcode-post-title a:hover {color: #333333;}<\/style>\n<div id=\"promo\" class=\"fusion-fullwidth fullwidth-box fusion-builder-row-329 margine-superiore nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0); background-position: center center; background-repeat: no-repeat; padding: 0px;\">\n<div class=\"fusion-builder-row fusion-row \">\n<div class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-427 fusion-one-full fusion-column-first fusion-column-last 1_1\" style=\"margin-top: 0px; margin-bottom: 20px; width: 100%;\">\n<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px; background-position: left top; background-repeat: no-repeat; -webkit-background-size: cover; -moz-background-size: cover; -o-background-size: cover; background-size: cover;\" data-bg-url=\"\">\n<div class=\"fusion-text\">\n<h2><span class=\"ez-toc-section\" id=\"5_Offri_sconti_e_promozioni\"><\/span><strong><a name=\"promo\"><\/a>5. Offri sconti e promozioni <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"fusion-text\">\n<p>Cosa c\u2019\u00e8 di meglio di fare shopping online a prezzi scontati?<\/p>\n<p>Offri promozioni agli utenti e riuscirai a <strong>fidelizzare una maggiore fetta di mercato<\/strong>. Alcuni esempi?<\/p>\n<ul>\n<li><strong>Spedizione gratuita sopra una determinata soglia di spesa.<\/strong><\/li>\n<li><strong>Percentuale di sconto sul primo ordine in seguito all\u2019iscrizione alla newsletter.<\/strong><\/li>\n<li><strong>Percentuale di sconto molto elevata per un tempo limitato.<\/strong><\/li>\n<\/ul>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-329 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-329 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-329 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #333333;}.fusion-fullwidth.fusion-builder-row-329 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-329 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-329 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #333333;}.fusion-fullwidth.fusion-builder-row-329 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-329 .fusion-filters .fusion-filter.fusion-active a {border-color: #333333;}.fusion-fullwidth.fusion-builder-row-329 .pagination .current {border-color: #333333; background-color: #333333;}.fusion-fullwidth.fusion-builder-row-329 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-329 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-329 .fusion-popover, .fusion-fullwidth.fusion-builder-row-329 .tooltip-shortcode {color: #333333;}#main .fusion-fullwidth.fusion-builder-row-329 .post .blog-shortcode-post-title a:hover {color: #333333;}<\/style>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-330 margine-superiore nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0); background-position: center center; background-repeat: no-repeat; padding: 0px;\">\n<div class=\"fusion-builder-row fusion-row \">\n<div class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-428 fusion-one-full fusion-column-first fusion-column-last 1_1\" style=\"margin-top: 0px; margin-bottom: 20px; width: 100%;\">\n<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px; background-position: left top; background-repeat: no-repeat; -webkit-background-size: cover; -moz-background-size: cover; -o-background-size: cover; background-size: cover;\" data-bg-url=\"\">\n<div class=\"fusion-text\">\n<p><strong>Sei pronto per realizzare il tuo e-commerce<\/strong>? Rivolgiti al tuo hosting provider di fiducia e scegli il piano pi\u00f9 adatto. Noi ti proponiamo il <strong><a href=\"https:\/\/www.shellrent.com\/hosting\/linux\/hosting-linux-enterprise\" target=\"_blank\" rel=\"noopener noreferrer\">Web Hosting Linux Enterprise<\/a>, perfetto per progetti che richiedono risorse e affidabilit\u00e0 come un e-commerce<\/strong>.<\/p>\n<\/div>\n<div class=\"fusion-button-wrapper fusion-aligncenter\">\n<style type=\"text\/css\">.fusion-button.button-42 {border-radius:0px;}<\/style>\n<p><a class=\"fusion-button button-flat fusion-button-default-size button-default button-42 fusion-button-default-span fusion-button-default-type\" href=\"https:\/\/www.shellrent.com\/hosting\/linux\" target=\"_self\" rel=\"noopener noreferrer\"><span class=\"fusion-button-text\">Scopri tutti i piani<\/span><\/a><\/p>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-330 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-330 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-330 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #333333;}.fusion-fullwidth.fusion-builder-row-330 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-330 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-330 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #333333;}.fusion-fullwidth.fusion-builder-row-330 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-330 .fusion-filters .fusion-filter.fusion-active a {border-color: #333333;}.fusion-fullwidth.fusion-builder-row-330 .pagination .current {border-color: #333333; 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Tra certificato SSL, call to action, user experience, grafica e sconti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shellrent.com\/blog\/le-5-best-practice-da-seguire-per-un-e-commerce-di-successo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le 5 best practice da seguire per un e-commerce di successo\" \/>\n<meta property=\"og:description\" content=\"Quali step seguire per un e-commerce di successo? 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