{"id":199943949,"date":"2022-09-29T12:34:05","date_gmt":"2022-09-29T10:34:05","guid":{"rendered":"https:\/\/www.shellrent.com\/blog\/?p=199943949"},"modified":"2025-07-21T15:16:43","modified_gmt":"2025-07-21T13:16:43","slug":"prestashop-torna-a-milano-con-un-evento-dedicato-allecommerce-b2b","status":"publish","type":"post","link":"https:\/\/www.shellrent.com\/blog\/prestashop-torna-a-milano-con-un-evento-dedicato-allecommerce-b2b\/","title":{"rendered":"PrestaShop torna con un evento dedicato all\u2019e-commerce B2B"},"content":{"rendered":"\n<p>I PrestaShop Connect sono eventi su larga scala, realizzati per riunire i principali attori del settore eCommerce e la community di PrestaShop.<\/p>\n\n\n\n<p>Complici le difficolt\u00e0 dovute alla pandemia, quest\u2019anno PrestaShop torna a Milano con un nuovo formato dedicato interamente al B2B.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice dei contenuti:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eccbfb2163e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #282828;color:#282828\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #282828;color:#282828\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eccbfb2163e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shellrent.com\/blog\/prestashop-torna-a-milano-con-un-evento-dedicato-allecommerce-b2b\/#LeCommerce_B2B\" >L\u2019eCommerce B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shellrent.com\/blog\/prestashop-torna-a-milano-con-un-evento-dedicato-allecommerce-b2b\/#Il_programma_dellevento\" >Il programma dell\u2019evento<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shellrent.com\/blog\/prestashop-torna-a-milano-con-un-evento-dedicato-allecommerce-b2b\/#A_chi_si_rivolge_levento\" >A chi si rivolge l\u2019evento?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shellrent.com\/blog\/prestashop-torna-a-milano-con-un-evento-dedicato-allecommerce-b2b\/#Che_cose_PrestaShop\" >Che cos\u2019\u00e8 PrestaShop<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LeCommerce_B2B\"><\/span>L\u2019eCommerce B2B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La figura dell\u2019acquirente nel B2B \u00e8 in continuo mutamento, e allo stesso modo anche il processo di vendita. Come evidenzia PrestaShop, nel 2020 quasi la met\u00e0 degli acquirenti B2B era costituita da Millennials, ovvero la generazione dei nati tra il 1981 e il 1996. L\u2019emergenza sanitaria ha poi fatto il resto, contribuendo ad accelerare lo sviluppo della digitalizzazione dei processi aziendali.<\/p>\n\n\n\n<p>Per quanto riguarda il B2B, uno studio condotto da Gartner prospetta che l\u201980% delle relazioni business-to-business avverr\u00e0 in via digitale entro il 2025. Con \u201cbusiness-to-business\u201d, in ambito eCommerce, si identifica il processo di vendita online di prodotti e servizi direttamente tra due aziende.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Il_programma_dellevento\"><\/span>Il programma dell\u2019evento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il PrestaShop Connect, che si terr\u00e0 a Milano il 6 ottobre 2022, condenser\u00e0 in un\u2019unica giornata conferenze, workshop e incontri durante i quali i relatori proveranno a rispondere alle principali tematiche e problematiche del B2B, tra cui:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>gestione digitalizzata della forza vendita;<\/li><li>internazionalizzazione dell&#8217;eCommerce B2B;\u00a0<\/li><li>gestione della logistica;\u00a0<\/li><li>marketing digitale nel B2B.<\/li><\/ul>\n\n\n\n<p>Quale futuro per l&#8217;eCommerce B2B? Quali sono i fattori chiave per impostare un eCommerce B2B di successo? Quali le strategie d\u2019azione per il marketing B2B? Queste alcune delle tematiche che verranno affrontate con i relatori dell\u2019evento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_chi_si_rivolge_levento\"><\/span>A chi si rivolge l\u2019evento?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>PrestaShop Connect ha l\u2019obiettivo di connettere merchants di settore, agenzie, partner tecnologici qualificati ma anche il team PrestaShop. L\u2019evento \u00e8 dunque dedicato alle aziende interessate a scoprire le novit\u00e0 e gli ultimi sviluppi della piattaforma leader in Europa per quanto riguarda gli eCommerce, oltre a essere un\u2019opportunit\u00e0 di confronto tra aziende stesse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Che_cose_PrestaShop\"><\/span>Che cos\u2019\u00e8 PrestaShop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>PrestaShop \u00e8 una<strong> piattaforma open source di eCommerce che integra le risorse e le funzionalit\u00e0 necessarie per la creazione e lo sviluppo di negozi online<\/strong>. Si tratta di un software che fornisce un&#8217;interfaccia intuitiva e offre ampia personalizzazione, oltre a una gestione comoda del catalogo prodotti, degli ordini, pagamenti, spedizione e dati.<\/p>\n\n\n\n<p>PrestaShop \u00e8 self-hosted, quindi ha la necessit\u00e0 di essere ospitato in uno spazio esterno. In altre parole, dovrai acquistare un Hosting che offra massima compatibilit\u00e0 e ottimizzazione con il CMS. A tal riguardo, Shellrent ha impostato una soluzione che garantisce elevate prestazioni. Il piano Enterprise offre disco SSD, in grado di assicurare elevata velocit\u00e0 di scrittura e lettura, backup giornaliero, settimanale e mensile incluso e un certificato PositiveSSL incluso.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.shellrent.com\/hosting\/prestashop\" target=\"_blank\" rel=\"noreferrer noopener\">Scopri i piani Hosting PrestaShop<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I PrestaShop Connect sono eventi su larga scala, realizzati per riunire i principali attori del settore eCommerce e la community di PrestaShop&#8230;.<\/p>\n","protected":false},"author":19,"featured_media":199943950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[],"class_list":{"0":"post-199943949","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PrestaShop torna con un evento dedicato all\u2019e-commerce B2B<\/title>\n<meta name=\"description\" content=\"Quale futuro per l&#039;eCommerce B2B? 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